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Primary Market Research
Channel Media & Market Research understands that no two studies are the same and no matter how complex your data needs are we are committed to accomplishing your objectives. We offer a full range of the latest qualitative and quantitative studies and methodologies.
Our Studies Include (but not limited to):
- Brand awareness & preference
- Customer/consumer satisfaction
- Competitive audits
- Benchmarking & tracking
- ADinsite Studies™
- International studies
- Flash studies
- Psychographic profiling
- Ethnographic research
- Creative services testing (logo, ad, name, and tagline)
- Market segmentation
- Advertising feedback & evaluation
- Market profiling
- Employee satisfaction
- Economic indicators/barometer
- Concept development
- Secret shopper
- Audience profiling
- Company image
- Readership studies
- Jury simulation
- Taste tests
- Shop-alongs
- Customer/consumer strategy
- Eye-tracking
- Buying influence
- Polling
Methodologies include:
- Online surveys
- In-person focus groups
- Virtual/Online focus groups
- In person one-on-one interviews
- Virtual/Online one-on-one interviews
- Telephone interviewing (including CATI, Computer Assisted Telephone Interviews)
- Mail surveys
- Diads/Triads (Mini-groups)
- Webstreaming
- Workplace interviewing
- Trade show floor interviewing
- Mall/College intercepts
- Corporate campus intercepts
Translations
We offer translations and reverse-translations in over 50 languages.
Data Analysis & Reporting Include:
- Gap analysis
- Conjoint analysis
- Regression analysis
- Demographic isolation
- Cluster analysis
- Key account/customer target analysis
- Customer conversion reporting